It's estimated that in 2019 over $9 Billion was spent on security training. In the same timeframe, companies lost over $6 Trillion to cybercrime. It’s safe to say the existing training landscape has a problem
Vendors rely on Partners and End Users who aren’t specialists to deliver security training effectively.
Most training is delivered using legacy educational models that simply aren’t effective in stopping attacks
If training is intrusive, instills fear, or tries to solve everything at once, it does not contribute to positive security culture.
The latest research in neuroscience argues we have “multiple brains”. So we train different parts of the brains differently.
The Amygdala, or “Lizard Brain” as more fun people like to call it, houses your threat recognition and response capabilities. That’s our target with training.
There are two key ways to train this part of the brain: "tragic or humorous narratives" and "consistent exposure or patterns." These are the cornerstones of our approach.
By creating training content that employees like and want, we are making the learning aspect voluntary, therefore more effective.
Hook Security is channel-only, providing security awareness training exclusively through our partners.