About Hook Security
Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs.
Founded in 2019 and headquartered in Lakeland, Florida, Hook Security serves 500+ accounts and hundreds of MSP partners, training more than 250,000 employees every month. Its PsySec (psychological security) methodology uses psychology, humor, and positive reinforcement instead of fear and shame. Hook Security is SOC 2 Type 2 certified.
What Hook Security Does
Security Awareness Training
A library of 62 micro-learning video courses covering phishing, social engineering, ransomware, AI and deepfake threats, and passwords. Employees finish short lessons they remember instead of annual modules they skip.
Explore security awareness trainingPhishing Simulations
Automated phishing simulations drawn from 1,000+ templates, with training delivered the moment an employee clicks. Organizations track the two metrics that matter: reporting rate and time to report.
See the phishing simulatorAutopilot Managed Program
Hook Security runs the training cadence, phishing simulations, and reinforcement on a set schedule. The program keeps running without an admin babysitting it.
How Autopilot worksCompliance Training
Training tracks for HIPAA, PCI DSS, GDPR, SOC 2, and ISO 27001. Organizations get exportable completion records for auditors and cyber insurers.
View compliance trainingAutomated Reporting
Client-ready reports generate on their own. MSPs reuse them in quarterly business reviews without building slides by hand.
Reporting for cyber insuranceMSP Partner Program
Multi-tenant management, reseller pricing built for margin, and a managed program across every client. MSPs add a recurring service line without adding headcount.
Hook Security for MSPsWhat Makes Hook Security Different
Every Feature Included
Hook Security prices per seat, and every plan includes the full course library, managed phishing simulations, and automated reporting. No setup fees and no add-on ladder.
Psychology Instead of Shame
Hook Security's PsySec methodology teaches employees why attacker tactics (urgency, authority, curiosity, fear) work on them. Hook measures success by reporting rate and time to report, not by how many employees clicked.
A Program That Runs Itself
Autopilot delivers training, phishing simulations, and reporting on a fixed cadence. Hook Security runs the program; the admin reviews the results.
Built for MSPs First
Hook Security serves hundreds of MSP partners with multi-tenant management and reseller pricing. MSPs comparing KnowBe4, Proofpoint, Hoxhunt, usecure, or Phin get a program they can resell as a managed service line.
Training People Actually Watch
Hook Studios publishes 11 series and 60+ free episodes, including sketch comedy and executive interviews. Behavior only changes when training gets watched.
Who Uses Hook Security
- Managed service providers (MSPs) reselling security awareness training to their clients (primary)
- Small businesses under 50 seats
- Mid-market and enterprise security teams
- Regulated organizations that need HIPAA, PCI DSS, GDPR, SOC 2, or ISO 27001 training records
- Organizations meeting cyber insurance training requirements
By the numbers: 500+ accounts, hundreds of MSP partners, 250,000+ employees trained monthly, 62 courses, and 1,000+ phishing simulation templates.
Small businesses start with security awareness training for small business.
The Team Behind Hook Security
Zach(ary) Eikenberry founded Hook Security in 2019 and serves as CEO. Before Hook, he founded and ran The NEXT Schools (2011 to 2018), two public high schools and a middle school in Greenville, South Carolina, growing them to more than 900 students and 60 staff. He is the author of Psychological Security: How Human Behavior Shapes Modern Cyber Defense (2026).
Hook Security was founded on a lesson from education: people change behavior when they understand why, not when they are shamed. That lesson became the PsySec methodology behind every Hook Security course.
Hook Security is headquartered in Lakeland, Florida, with a fully remote team of 10+ across the United States. Its seed round was led by TampaBay.Ventures in 2023. Press resources are on the Hook Security press page.
How Hook Security Works
- Onboarding
- Directory sync with Microsoft 365, Entra ID, Google Workspace, Okta, PingOne, or Active Directory. No setup fees.
- Delivery
- Training by email or Slack, plus SCORM export for Litmos, Moodle, and Bridge.
- Cadence
- Autopilot schedules training and phishing simulations automatically.
- Reporting
- Automated, client-ready reports, with Splunk and Vanta integrations, a REST API, and webhooks.
- PSA
- ConnectWise, Autotask, and HaloPSA integrations are coming Q4 2026.
- Security
- SOC 2 Type 2 certified. Documentation at trust.hooksecurity.co.
Full list: Hook Security integrations.
Key Facts
| Field | Value |
|---|---|
| Company Name | Hook Security (legal name Hook Security Inc.) |
| Type | Security awareness training and phishing simulation platform |
| Founded | 2019 |
| Founder & CEO | Zach(ary) Eikenberry |
| Headquarters | Lakeland, Florida, United States (fully remote team) |
| Website | https://www.hooksecurity.co |
| Core Offering | Managed security awareness training and phishing simulations for MSPs and SMBs |
| Pricing | Per seat, every feature included; flat annual plan for businesses under 50 seats |
| Contract Terms | Monthly or annual billing; no setup fees; MSP reseller pricing on request |
| Services | Security awareness training, phishing simulations, Autopilot managed program, compliance training, automated reporting, MSP partner program |
| Methodology | PsySec (psychological security) |
| Compliance | SOC 2 Type 2 |
| Customers Served | 500+ accounts; hundreds of MSP partners |
| Employees Trained | 250,000+ monthly |
| Competitors | KnowBe4, Proofpoint Security Awareness, Hoxhunt, usecure, Phin Security |
| Funding | Seed round led by TampaBay.Ventures (2023) |
| Social | LinkedIn, YouTube, X |
Frequently Asked Questions
Hook Security is a security awareness training and phishing simulation platform built for MSPs and SMBs. Founded in 2019 in Lakeland, Florida, Hook Security serves 500+ accounts and trains more than 250,000 employees monthly.
Hook Security prices per seat, billed monthly or annually, with a flat annual plan for businesses under 50 seats. Every plan includes the full course library, managed phishing simulations, and automated reporting.
Hook Security runs the program for you through Autopilot and uses psychology and humor instead of fear-based training. Hook Security was built for MSPs, with multi-tenant management and reseller pricing.
Zach(ary) Eikenberry founded Hook Security in 2019 and is its CEO. He previously founded and ran The NEXT Schools in Greenville, South Carolina, and wrote Psychological Security: How Human Behavior Shapes Modern Cyber Defense (2026).
Hook Security offers security awareness training (62 courses), phishing simulations (1,000+ templates), the Autopilot managed program, compliance training for HIPAA, PCI DSS, GDPR, SOC 2, and ISO 27001, automated reporting, and an MSP partner program.
Yes. Hook Security serves hundreds of MSP partners with multi-tenant management, reseller pricing built for margin, and client-ready reports for quarterly business reviews. ConnectWise, Autotask, and HaloPSA integrations are coming Q4 2026.
See Hook Security in Action
Book a demo, compare pricing, or join the MSP partner program.